On the evening of the show, #FashionRocks was the 2nd highest trending phrase. The number 1 spot was held by the highly popular Sons of Anarchy which was airing the first episode of the final season. With this being the first year that Fashion Rocks was airing since 2008, the show did not have a dedicated and built in fanbase like SOA. So to beat it wasn’t feasible in my opinion. For the entire week, it was the 4th most tweeted show after 2015 Miss America Pagent, Presidential Address and SOA beating Teen Wolf, Love and Hip Hop, WWE Monday Night Raw, Bachelor in Paradise and Big Brother. The reason of this success is due to a combination of strong Twitter content – photos, videos and GIFs – in real time, talent support and social alignment with various large sponsors.
More details on the Nielsen Social ratings for the week of September 8, 2014 here.