Backstory: Maybelline and Garnier partnered with Three Lions Entertainment to be the official beauty sponsors of the Fashion Rocks television special that aired live from Brooklyn’s Barclays Center September 9, 2014 on CBS during New York Fashion Week.
The campaign I developed with the team at Three Lions Entertainment for the show included creating five music-influenced beauty looks. This was promoted through Maybelline and Garnier in-store displays as well as in digital and social marketing. Fans were encouraged to vote for their favorite with the winner being revealed during live on TV during the show and subsequently on social. View video on Facebook.