At the Fashion Rocks TV show which was live on CBS from Brooklyn’s Barclays Center during New York Fashion Week, Verizon sponsored a backstage livestream. The livestream featured a host, various members of talent from the show or in attendance, a DJ, and the #SocialImprint activation. Using social fan conversation during the show, a custom piece of fabric was printed. Designer Christian Siriano designed two custom pieces from this fabric and they were auctioned off a few weeks after Fashion Rocks with proceeds benefitting Dress for Success.
I assisted with the strategizing of this campaign with my team at Three Lions Entertainment, Verizon, and Verizon’s agency partner, McGarryBowen. The night of the show, I managed a freelancer who captured moments and created content in real-time to promote the livestream and this unique activation.