On behalf of a nonprofit energy client, I strategized, built and activated various ad creatives across LinkedIn and Twitter.

This campaign aimed to drive the target audiences toward downloading the report and/or reading the report on XPRIZE's website. Throughout the month-long campaign, frequent analytics updates were provided with suggestions on optimizing the budget to support the better-performing ads. Post-campaign, I delivered a detailed wrap-up report that dug deeper into the data around the ads, as well as the audiences that were reached.

The campaign achieved:

3.14M paid impressions
3.8K paid post clicks to the report
$1.03 average cost per click
8 countries were targeted