Professional Experience

Consultant at Lucky Karp (New York/Los Angeles/Connecticut)   Aug. 2015 –  present

  • Google AdWords Marketing Consultant for Base NJ in June 2017 to present
  • Social Media and Influencer Marketing Consultant for Elite Body Sculpture at Dozen Digital in November 2016 - present
  • Influencer Marketing Consultant for Artisan Council in September 2016 
  • Social Media Consultant for RealClearLife in April 2016 - February 2017
  • Social Media Consultant for Nestio in Dec. 2015 - January 2017
  • Social Media Consultant for Mercato in February 2016 - August 2016
  • Social Media Launch Strategy Consultant for Wacked TV in June 2016 - August 2016
  • Social Media Strategy Consultant for Base NJ in February 2016 - June 2016
  • Social Media Consultant for LG Electronics at iCrossing in Dec. 2015 - February 2016
  • Social Media Consultant for Thesis Couture at 3d PR & Marketing in Nov. 2015 - March 2016
  • PR Consultant for launch of and New Business Social and Influencer Marketing Consultant at Rebel Interactive Group in Aug. 2015 - December 2015

Supervisor, Social Media Strategy for Weight Watchers at Horizon Media, Inc. (New York)     Oct. 2014 –  June 2015

  • Managed day-to-day responsibilities of a social media coordinator
  • Oversaw creation of weekly, monthly and campaign social analytics reports using Sprinklr and native social insights
  • Lead paid campaigns on Facebook, Twitter, Instagram and Pinterest
  • Social listening and trendspotting using Sprinklr, Trendspottr, Topsy and Google Trends
  • Negotiated pricing and ran influencer campaigns on behalf of client
  • Collaborated with multiple teams within HMI and partner agencies

Lead Social Media Strategist for Fashion Rocks at Three Lions Entertainment (New York)     Apr. 2014 – Oct. 2014

  • Launched, managed and grew Fashion Rocks social accounts using organic and paid marketing strategies
    • Facebook to 26k, Twitter to 9k, Instagram to 5k, Tumblr to 300 and YouTube to 2k in less than three months
    • #FashionRocks was mentioned over 160k times and trended number 2 organically (after Sons of Anarchy final season premiere) on Twitter during the show
  • Advised and developed integrated social media components in sponsor activations with Verizon Wireless, LG, Mazda, Maybelline, Garnier, Macy’s, Tommy Hilfiger, John Varvatos and Tiffany & Co.
  •  Coordinated announcements and content with talent management teams
  • Hired and oversaw digital agency brought on to manage social media posting and reporting on days surrounding the show
  • Promoted show, website, announcements and ticket sales using Facebook, Twitter, Google Adwords, Spotify and Pandora
  • Collaborated with Shazam for pre-show advertising and night-of second screen experience
  • Pulled and pivoted social post analytics using Simply Measured, Topsy, Google Analytics and native social insights for sponsor wrap-up reports

Social Media Marketing Manager at MTV News (New York)     Dec. 2012 – Apr. 2014                                                

  • Managed, strategized and oversaw MTV News' editorial and television shows’ social media
    • Grew MTV News Facebook 128% to over 1M and @MTVNews Twitter 160% to 3Mo Launched RapFixLive Facebook (grew to 10K) and MTV News Tumblr (grew to 40K)
    • Developed MTV News' daily news video on @MTV's Instagram
  • Oversaw New York and Los Angeles digital producers' contributions to brand social accounts
  • Developed department wide and talent social media guidelines and standards for in-office and off-site events
  • Put together social media talent requests for live interviews and performances• Pitched, budgeted, managed and executed digital marketing campaigns on Facebook, Twitter, Outbrain and Taboola
  • Launched daily news alert email using Strongmail
  • Coordinated with digital, sales and production teams at MTV, VH1, CMT, Comedy Central and Nickelodeon
  • Content planning, strategy and execution for MTV VMAs, MTV Movie Awards, O Music Awards, GRAMMYs, Oscars, Golden Globes and more on MTV social accounts
  • Traveled to the 2013 Hangout Festival in Gulf Shores, Alabama as the on-ground social media producer for MTV, VH1 and CMT
  • Traveled to the 2013 Tomorrowland Festival in Boom, Belgium as a social media producer, writer and on-camera interviewer
  • Wrote social media trend articles for awards shows and events

Social Media Strategist & Team Lead at Playboy Plus Entertainment (Montreal)                           Aug. 2011 – Nov. 2012

  • Re-branded and oversaw all strategy of Playboy’s digital, television and radio social media marketing
  • Managed day-to-day responsibilities of three junior social media specialists• Coordinated with editorial, sales, marketing, designers and programmers in Montreal, New York, Los Angeles and London
  • Created social media guide and best practices for employees and models • Set up affiliate program with models
  • Created and maintained relationships with bloggers and online publications for event, content and campaign support
  • Used Simply Measured and Topsy for content and campaign analytics reporting
  • Graphic design of flyers, cover photos and other social media assets using Adobe Photoshop and Illustrator

Digital Marketing Manager at Mile End Records (Montreal)     Sept. 2010 – Feb. 2012                                         

  • Partnered with owner to manage and strategize Mile End Records Facebook and Twitter accounts
  • Uploaded album and music release information on Discogs
  • Edited and organized promotional feedback and support on releases

Senior Writer and Social Manager at WRG? Communications Inc. (Montreal)                  Jan. 2010 – Jan. 2012

  • Development and management of event, music, fashion, product and travel articles for
  • Managed and strategized Twitter, Facebook and Foursquare
  • On-camera interviewer and journalist
  • Managed 15 contributing writers and interns and helped oversee production during shoots
  • Graphic design for articles and advertisements
  • Business outreach and development for advertising and collaborations

Designer at JJ Basics (New York)     Aug. 2008 – Apr. 2010

  • Researched fashion trends and translated high fashion inspiration for mass market consumption
  • Designed sweaters, cut and sew knits, jackets and seamless garments using Adobe Illustrator and Photoshop
  • Fit model for junior’s line and showroom model for appointments with buyers; assisted sales team with selling

Other     May 2000 – Jan. 2014

  • Writing
    • Freelance Writer for in Dec. 2013 - Jan. 2014
    • Copywriter for MintPixel in Feb. - July 2011
    • Freelance Writer for We Are Not A Rockband in Feb. - Apr. 2010
    • Freelance Writer for CoolJunkie/Clubplanet in March 2010
  • Marketing
    • Social Media Consultant for Loft Hotel (in Feb. - July 2011
    • Digital and Creative Consultant for CDI Furniture Feb. - Aug. 2011
    • Freelance Marketing/Press Manager for Star 69 Records in Jun. - July 2010
    • Promotional Representative for,, Coca-Cola, 1-800-Radiator in May 2003 - Feb. 2009
  • Fashion
    • Trade Show Designer and Showroom Manager for Pacific Imports in July 2010 - Jan. 2011
    • Fashion Designer & Showroom Sales at JJ Basics in Aug. 2008 – Apr. 2010
    • Assistant Designer& Fit Model at By Design, LLC. in Jan. 2007 – Dec. 2007
    • Receptionist and Fashion Sketcher at Calvin Klein Coats, Suits and Dresses in Oct. 2006 – Jan. 2007
    • Retail Sales at Abercrombie & Fitch in Oct. 2002 – Oct. 2006
    • Retail Sales at Wet Seal in May 2002 – Aug. 2005
    • Retail Cashier at Cohoes Fashions in May 2000 – February 2002
  • Teaching
    • Substitute Teacher in Dec. 2007 - June 2008
    • Summer School Reading Teacher in July - August 2003


  • Pratt Institute (New York)     Aug. 2002 – May 2006
    • Bachelor of Fine Arts in Fashion Design    


  • Social: Facebook, Twitter, Tumblr, Instagram, YouTube, Vimeo, DailyMotion, Stumbleupon, Digg, Reddit, Flickr, Pinterest, Google+, Vine, Snapchat, Periscope, Meerkat
  • Tools: Hootsuite, Tweetdeck, Trendspottr Marketing: Outbrain, Taboola, Google AdWords Analytics: Sprinklr, Simply Measured, Buddy Media, Radian 6, Social Flow, Sprout Social, Google Analytics
  • Digital: SBMS, Strongmail, Wordpress, Magento, HTML, Filemaker, BlueCherry
  • General: Adobe Design Suite, Microsoft Office Suite
  • Other: Strategy, Management, On-Camera Interviewing, Writing, Promotional Event Management and Execution, Design, Pattern Making, Garment Construction